You Eat With Your Eyes First, And Then Your Mouth

Have you ever seen a picture of food that looks so good you can almost taste it in your own mouth? Pictures of food that are so ripe, so real, so up-close and personal — they’ll make your mouth hang open. Maybe even drool a little.

Scrolling social media is proof that food is sexy by nature, at least to our brains. Piles of piping hot pasta never looked so good.  Don’t get me started on sushi. Or decadently drizzled deserts. How about the fresh-baked bread complete with crispy crust and maybe a sprig of something?

Snapping foodie photos has sparked a culinary art form. The term “food porn” even gets thrown around as a compliment for particularly sexy shots of different snacks. So it’s no wonder that researchers at Ohio State University have finally turned the alluring blend of senses into a science project.

The college’s culinary management program concocted a study in order to determine whether filtered food pics influence consumers. Restaurants would sure like to know, as would caterers, bakers, and anyone in the industry.

What say you? Does an appetizing picture of a menu item sway your decision?

Unsurprisingly, the research says ‘yes.’

Adding saturation to an image of food, or boosting the color and brilliance of the shot both made the image more appealing for diners. To prove this, researchers uploaded four pictures of a tuna poke bowl (a dish made in heaven!): plump pieces of sashimi tuna, pineapple, rice and sauce. I picture it with a dash of sesame seed tossed in for show.

Study participants were then asked to evaluate the dishes for freshness and tastiness as if they were ordering from an online platform like Uber Eats. Pictures were posted by an imaginary restaurant named Poke Kitchen. Some were shot extremely close up, others farther away. A few images were filtered while others were not. The final test was simple: would they be more inclined to buy the meal as a result?

Researchers learned a few things about the connection between eyes and stomach. Color saturated photos were much preferred: test subjects described them as fresher and better tasting. Also, distant food pics were preferred more so than close-ups. Evidently, food actually looks more appetizing from a slight distance.

Also interesting was that the enhanced food visuals were more important to people ordering for one. The implication being, people who are eating alone are more focused on their food.

The takeout, er, takeaway, here is that we make food choices a lot like we make many choices in life: based on looks. This revelation isn’t a bad thing or the worst thing in the world, but it can lead to poor decisions. Worse yet, regret. A bare bones chicken breast just can’t compete in this arena.

While it is fun to feast on eye candy, greater image saturation doesn’t always add up to greater long-term health, or therefore satisfaction, in the real world.

What do you think?


Leave a Reply
  1. Hello, i feel that i noticed you visited my weblog thus i came to return the desire?.I am trying to in finding issues to enhance
    my website!I suppose its ok to make use of a few of your concepts!!

  2. Hello, i think that i saw you visited my blog thus i came to
    “return the favor”.I’m trying to find things to enhance my website!I suppose its ok to
    use a few of your ideas!!

  3. I got this web site from my friend who shared with me on the topic of
    this web page and now this time I am visiting this website and reading very informative posts at this place.

  4. Great article! This is the kind of info that are meant to be
    shared across the net. Disgrace on the search engines for no
    longer positioning this publish upper! Come on over and consult
    with my web site . Thank you =)

  5. When I initially commented I clicked the “Notify me when new comments are added” checkbox and
    now each time a comment is added I get three emails with the same comment.
    Is there any way you can remove me from that service? Bless you!

  6. I think this is one of the most vital info for me.

    And i am glad reading your article. But should remark on few general things, The site style is great, the articles
    is really excellent : D. Good job, cheers

  7. I must thank you for the efforts you’ve put in writing this blog.

    I am hoping to see the same high-grade blog posts from you later on as
    well. In truth, your creative writing abilities has motivated me to get my own, personal blog now 😉

  8. Great post. I was checking constantly this blog and I am impressed!

    Extremely helpful info particularly the last part :
    ) I care for such information a lot. I was seeking this particular information for a
    very long time. Thank you and best of luck.

  9. Tremendous issues here. I’m very satisfied to peer
    your article. Thank you a lot and I am looking forward to contact you.
    Will you please drop me a e-mail?

  10. You are so cool! I do not suppose I have read anything like that before.
    So wonderful to discover another person with a few original thoughts on this subject matter.
    Really.. thank you for starting this up. This website is something that is
    needed on the internet, someone with a bit of originality!

  11. Just want to say your article is as surprising. The clarity
    in your post is simply nice and i can assume you’re an expert on this
    subject. Well with your permission allow me to grab your RSS feed to keep updated with
    forthcoming post. Thanks a million and please keep up the gratifying work.

  12. certainly like your web site but you have to take a look at the
    spelling on quite a few of your posts. Several of them are rife with spelling issues and I to find it very bothersome to inform the
    truth then again I’ll definitely come back again.

  13. It’s appropriate time to make some plans for the future and it
    is time to be happy. I have learn this submit and if I may I wish to
    suggest you few fascinating issues or advice.

    Maybe you can write next articles referring to this article.

    I wish to read more issues about it!

  14. A person necessarily assist to make significantly posts I
    might state. This is the very first time I frequented your website page and to this point?

    I amazed with the analysis you made to make this actual post amazing.
    Great job!

  15. My brother recommended I might like this blog.
    He was entirely right. This post truly made my day. You can not imagine simply how much time I had
    spent for this info! Thanks!

  16. It purchased TopTier Software, an Israeli company specialising in portals, and its sister firm TopManage, which
    developed small enterprise software.

  17. Estimates of efforts nonetheless rely and I will present
    my concepts of what works worst for what works greatest for learning ABAP effectively from my

Leave a Reply

Your email address will not be published.


The Daily Tonic: The Revealing Roots Of Autism


A New Blood Test Can Show Signs of Alzheimer’s Before Symptoms Appear